AI Visibility for
Ecommerce Brands
Shoppers ask ChatGPT and Perplexity which product to buy before they open a browser. If your products aren't in those answers, you lost the sale before the buyer visited your site.
The ecommerce AI visibility problem
When a shopper asks an AI assistant "what's the best [product category]?", the AI answers based on what it can find, parse, and trust. For most ecommerce sites, the AI finds unstructured product descriptions with no machine-readable data. It can't extract price, availability, or brand reliably — so it either skips the brand or recommends a competitor that has the signals in place.
Missing Product schema on 60%+ of product pages
Product JSON-LD with Offer, GTIN, brand, and availability gives AI shopping assistants the exact facts they need to recommend you.
AI crawlers blocked in robots.txt
GPTBot and Google-Extended being blocked means AI platforms never learn your product catalogue exists. One line in robots.txt costs you the entire AI shopping channel.
No GTIN = no Google Merchant Center eligibility
GTIN (barcode) is required for Google's AI-powered Shopping features. Missing it blocks ~74% of products from appearing in AI-influenced shopping results.
No comparison or category content
When shoppers ask 'best [category] for [use case]', your products need to be on pages that answer that question. Most ecommerce sites have zero comparison content.
No llms.txt
96% of ecommerce sites don't have one. It's a 30-minute task that gives AI engines a structured map of your product catalogue.
What the audit checks for ecommerce
Name, brand, SKU, GTIN, description, images, and availability in JSON-LD
Price, currency, availability status, shipping info (OfferShippingDetails), and return policy (MerchantReturnPolicy)
Review count and star rating in machine-readable format — required for AI trust signals
GTIN coverage, brand presence, image quality, availability signals, pricing accuracy
GPTBot, Google-Extended, Perplexity, Claude — are any blocked?
Do you have pages that answer 'best [product] for [use case]' queries?
Structured site index at domain root for AI ingestion
Reviews platform integration, returns policy schema, ABN/business registration signals
Get your ecommerce AI visibility score
Free 100-point audit. 3–5 minutes. Finds every structured data gap, feed readiness issue, and AI crawler block — with specific fixes for Shopify, WooCommerce, BigCommerce, and all major platforms.
Free Ecommerce AI Audit →