Guides on AI visibility and AEO
Everything you need to understand AI visibility, act on your audit findings, and build a site that AI systems can recommend.
Foundations
What is AI Visibility?
The essential primer. What AI visibility means, why it differs from search visibility, and why it matters for every business that buyers research online.
What is Answer Engine Optimisation (AEO)?
AEO is the discipline of getting your brand named in AI-generated answers. This guide explains what it is, how it works, and how it builds on SEO rather than replacing it.
AEO vs SEO — What's the difference?
SEO gets pages ranked. AEO gets brands named. Both matter; they need different work. This guide clarifies where they overlap and where they diverge.
How-To
How to Improve AI Visibility
The practical playbook: structured data, AI crawler access, content gaps, llms.txt, citation coverage, and entity consistency — in priority order.
What is llms.txt and why does it matter?
A plain-text file at your domain root that tells AI engines which pages matter and how to interpret your content. Here's everything you need to know about publishing one.
Solutions
AI Visibility for Ecommerce Brands
Product schema, Google Merchant Center feed readiness, AI shopping recommendations, and the structured data gaps that most ecommerce sites have.
AI Visibility for B2B SaaS
Buyers shortlist SaaS tools by asking AI before they visit your pricing page. Here's how to win those comparison and category queries.
AI Visibility for Agencies
How digital and SEO agencies can add AI visibility as a service — measurement, client reporting, and the specific findings that clients understand and care about.
Ready to see where you stand?
Reading about AI visibility is a start. The free audit shows you exactly what's blocking you — specific findings, specific fixes.
Free AI Visibility Audit →